A couple of days ago at Problogger.com, Darren Browse wrote a post titled “3 Reasons that I Have My Video Posts Transcribed“. He explained the feedback from his readers led to this move. Three main concerns came from his readers about video only blog posts.
- Accessibility-Not everyone has the technical abilities to view online videos.
- Learning Style-Some people learn better by reading.
- SEO-No matter how cutting-edge your video technology, search engine optimization is still about the right words.
Are you using multiple publishing formats to connect with more readers?
The popularity of Kindles, iPods, and iPads show that readers are particular on how they consume information. If people are willing to pay for tools to tailor content to their liking, then how you publish content is not to be taken lightly. Using only one method e.g. written blog posts limits the potential of your post going viral and reaching wider audiences.
Making your information flexible for various preferences is good business.
That’s not to say that every post should be styled for every format imaginable. I suggest you start out with your pillar blog posts. The posts that you intend to use to promote your marketing message or unique selling position.
Add another layer of distribution for your blog with these three tools.
Animoto – Turn a collection of images into a video.
Odiogo – Turn your blog posts into a podcast.
Read the Words – Turn your articles into an audio file.
What tools are you using to repurpose your content? Share in the comments below.
photo credit: remiforall
