They’re chatting about how to monetize your time on Twitter, definitely a popular topic for mom bloggers.

Keep an eye out on the blogs starting this week my new interns are going to be blogging and I’d really appreciate it if you would be supportive and encourage them with comments and social media love!

Don’t forget to check out Kelly’s Smart Blogging Skills course.

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From a strategic viewpoint, many mom blog header graphics are too big. They take up valuable real estate on the site and do little to earn it’s keep.

More and more though, we’re impressed with blog headers we’re seeing.

Today’s example: More with Less Today

3

Click on the image to see it full size on the site

The graphic is attractive, contemporary and useful – from the navigation to the social media and subscription area.

Good job Lori! Please pass along our kudos to your graphic artist!

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Showing the icons is a great idea but making space for them on our sidebar starts to be challenging as the number of interesting social networks grow.

The Sticky Social Profiles plugin takes care of the problem for us.  It moves all of our social icons over to the side of our blog – visible but not obtrusive.  When a visitor arrives, they notice the little graphic on the left (or right – depending on how you configure it) and they click to access all of the social network links.

You may not consider the space saved on our sidebar a big deal, but when you need to keep an ad network graphic ‘above the fold’ like we do, every inch counts.

The plugin is set up to display these icons: Facebook, Flickr, FriendFeed, Google+, LinkedIn, Pinterest, RSS, Tumblr, Twitter.  You use what you like and leave those you’re not active with empty.  (If you have a favorite network you’d like to see added, leave a request in the comments below and we’ll pass it along to the plugin creator, Lynette Chandler.)

By the way, if you have your own favorite social media icons, the plugin can be configured to display them.

Download the Sticky Social Profiles here.

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Sure, if they’re referred by a direct link to the home page, that’s where they’ll arrive. That isn’t how we get most of our traffic though.  Many arrive from search engines to an internal page, landing on a single post on your blog.

We want these visitors to click around and investigate other content on our site and decide they like us, right?

If they like us, hopefully they subscribe to our mailing list, follow us on social media or click on one of our products, services, affiliate links or ads.  It’s why we blog after all. (Well, most of us.)

How to keep a visitor clicking around?

Here are some ideas for holding on to your visitors, presented in no particular order of importance.

Make sure your blog header graphic links to your home page. 

There are a few blog themes that aren’t set up that way so check for it.  Also see that you have a ‘Home’ link in your navigation.

Check that your navigation includes your  ‘About’ page link. 

I know this is obvious – but I have had to search for it before and we don’t want that.  It should be be easy.  (This is a good time to remind you to check your about page for necessary updates.)

Format your blog posts in an attractive way.

Don’t write for a post for your blog the same way you’d write an essay for college.  A post made up of paragraph after paragraph is dull to look at visually.

Use sub-headlines within your content to break it up and make the main points pop out.  See these two examples:

Can you see how the content on the right is going to be easier to read online?

If you’re not sure how to do it, I made a video a few years back that demonstrates how you can use the WordPress visual editor to format your posts attractively.  (Check it out here – be patient, it takes a minute to load.)

Display your popular blog posts.

Most Popular Posts – This plugin displays posts by popularity as based on the number of comments it has received.

Google Analytics Popular Posts – This one displays posts that have received the most traffic according to your Google Analytics account.  (You do have one, right?)  You’ll have to put our Analytics log info into the plugin so that it can access your data.

Use a related post plugin.

Related post plugins are designed to display a set of links to posts related to the content being read.   There are dozens of options, here are just a few:

Link Within – A popular related post plugin that displays a post picture thumbnail and link to related posts.  You can choose how many related posts you want to display.   I don’t recommend Link Within it because it redirects the visitor through the Link Within website.  That means these links aren’t helping you with your internal linking strategy for search engine optimization.

Related Post Thumbnails – This is very much like Link Within, it will display post picture thumbnails with a link to the related post.  The links are not redirected so they will create nice internal links.  It’s a simple plugin, it chooses related posts based on your choice of categories, tags or both.  (It doesn’t ‘read’ the content and choose related content based on that.)

Yet Another Related Post Plugin – This plugin will display links only, no pictures.  (At least not at this time.)  This plugin ‘thinks’ more about the related content it displays.  According to the plugin info: “Using a customizable algorithm considering post titles, content, tags, and categories, YARPP calculates a “match score” for each pair of posts on your blog. ”

Cross link within your content. 

Even though you use a plugin to display related posts, you should link to other relevant content on your blog within your post when it’s possible and seems helpful to your readers.

Use a recent post plugin in your sidebar.

If your blog theme uses widgets, there is a simple recent posts widget that comes default with current installations of WordPress.  You can just click and drag it in to use it where you’d like.

If you’d like to do something more eye catching, try the Special Recent Posts plugin.  This will display recent posts with post picture thumbnails, the title and content excerpt.  I’ve used this plugin on a couple of different sites now and it looks attractive.  (See the pic above and see it in action in our sidebar here on Mom Blogger Pro.)

Create a list of your favorite posts.

There’s no plugin for this one, you’ll have to create it manually.  What content on your blog are you most proud of?  Publish this list on your sidebar or footer.  You may also want to publish it as a supplement on your about page.

Do these things and I know you’ll keep your visitors on your site longer.

What’s your advice?

I bet there are more great tips for keeping readers interested – if you have one, please share it below

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I had an opportunity to talk with Jonathan Cardella of Site Brains recently, enjoy the transcript here:

Kelly: Jonathan, I just stumbled across your website SiteBrains.com and your spam-fighting plugin and I am so curious about where did you come up with the idea for this?

There are lots of spam plugins on the web that say that they fight spam but yours fights it in real time – can you explain that?

Jonathan: Well, we thought it was really important to do that because not only do we want to fight spam but we wanted to encourage productive behaviors. The idea was to give the user feedback in real time. That’s kind of where we are going with things but the idea is that some people just make mistakes. They don’t realize they are breaking the community’s rules and so it helps them to let them know kind of in real time because then they have an ability to fix what they are doing and still make the submission.

And we do more than just spam but what we really want to do is just, or we are working on doing, is to provide a solution where we can process all user inputs of any kind. So whether it’s a comment or feedback, which is typically abused, but also just the registrations themselves can be abused, or when you are making a request you’ve got bots going out and people going out and abusing even the contact request or abuse lead generation forms or service request forms with stuff that’s irrelevant or that you don’t want going to your sales team, we also have solution for that.

So the idea is to just understand what the user is inputting, if a human or bot, and if they are human we still know that there’s a lot of potential for abuse and so rather than just say, “Oh they passed the captcha, they are human, they are okay”, it’s like what are they saying, what are they doing, and is that desirable, because you know how many people hijack blog comments.

So for sales promotion for example, or for just raw behaviors and so we wanted to solve all of that basically and we spend a lot of our time in the trend service that’s looking at what users and bots submit and try to understand what was good and what was bad, and we have the technology that help us understand that, it helps like owners and publishers to understand that.

Kelly: So I am on your website and I am playing with the sample contact form and for example, if I try to submit a comment that’s just few words like…that’s nice! It says, “Your message is too short. Please add some details”. I like that.

Jonathan: Yeah, well you can decide like what it says back. You can change that message and you can decide what’s too short or too long and that’s a really simple feature and one of the things we are working on right now is understanding gibberish from real English.

To give an example, we took a sentence and picked the words and reordered them like ‘the cat in the hat is fat’ and completely reorder that potentially depending on the sentence we would be able to track that there was no syntax; it wasn’t coherent.

So we are doing things like getting and giving that extra quality score and information score because we know that search engines like Google are starting to judge web pages based on that stuff. So basically the idea is to replace the file captcha and having to manually verify your account and having to register to comment. Just the idea so that you can honestly talk on a website, and as publisher that you are not at risk if you’ll have that sort of interaction so you maximize the user interaction.

Kelly: Because it is giving real time feedback, you are suggesting that you don’t have to submit posts for moderation because the post doesn’t even get posted until it’s of suitable length and doesn’t have profanity, etc.

Jonathan: That’s correct. So we keep it from going to your database basically but what we do is we capture everything, even the stuff you reject, we capture in our database and store it for you so you can come in and see it later and decide if you want to un-quarantine it for example.

We even capture the stuff that doesn’t get submitted and so if somebody comes in and types in your form and leaves – we capture that data for you actually.

Kelly: Really?

Jonathan: Yeah, well we thought it was important because what if the notices are like malfunctioning, right, and you are scaring people off, don’t you want to know that somebody, if they put something great in, that a notice was thrown and they left.

So we really spend a lot of time on that and what we are using is natural English processing to understand what the person is talking about and more specifically to analyze the link. If they embed a link in the comment, we call that and process that target page and decide is it sort of ‘has risk’ category; is it relevant to your topic?

So for example, selling t-shirts might not be traditional spam. It’s not porn or gambling, right? But if you are talking about a WordPress Plugin maybe you don’t want to link to someone who has an online t-shirt creation site.

Kelly: Right, right.

Jonathan: So understanding that kind of stuff is what we also do with this plugin.

Kelly: So now I am totally embarrassed because now you’ve got a record of what I typed in as a comment to test what it would say when I put a foul word in there.

Jonathan: That’s okay, people type all kinds of crazy stuff.

Kelly: When I tried to do it, it says ‘this text contains foul English’, so very cool.

Jonathan: Yeah, so we only record IP addresses so it’s anonymous.  We are not going to actually figure out who you are.

Kelly: So this is going to go beyond just commenting but also like you said, contact forms. So I am curious, I use Formidable Forms – would something like SiteBrains eventually work with a form like that?

Jonathan: We hope it would actually work with everyone. I am embarrassed. I don’t know Formidable said, but I do know like Facebook comments and Disqus and if it’s similar to that or it’s posted by them or an iframe, then they have to cooperate with us basically.

We work with WordPress, we are working on launching something for Joomla community and we work with any website. We have to form partnerships with them and we haven’t approached them yet but we think we’ll do that in the near future and hopefully we’ll get all the major platforms.

But yeah, the idea here though is that the sites can do this without those commenting platforms. So it’s doable and it’s we’ve kind of built it for everybody. You can create your own commenting platform is the idea.

Kelly: But it would be nice if this worked with something like that too to keep people from submitting spammy things that way but yeah, you mentioned Disqus, I have used Disqus. I use it on one of my sites but I am not thrilled with it on a wider scale.

Jonathan: Yeah, we think there’s a lot that we could do to improve their product but maybe we are going to launch our own commenting platform. We haven’t really decided yet. We are leaning towards a few other applications like basically providing topic telling on the fly and categorization of the incoming content, potentially we are going to build the crawling service so that we actually can crawl the web and show people and website owners that they have problems.

So that’s something else that we are kind of looking on and the comment especially is on the list but I don’t know, I don’t know when we get to that thing.

Kelly: So SiteBrains is in beta and it’s currently free to use. It is a WordPress plugin so you could put it on your blog right now and use it – is this headed towards a premium plugin thing?

Jonathan: You know we are trying to keep this free for now. We have an API for enterprise users and I think once we have some users who are really generating with, there will be an enterprise kind of offering but for now we are trying to keep it free to all the smaller businesses and medium-sized businesses and we have plans on the line for possibly offering premier services that wouldn’t necessarily be paid, wouldn’t necessarily require them to pay us because we think that we can do things to help these companies generate revenue and actually we would be sharing the revenue with them.

So for example, if you wanted to turn on like something we might call ‘Smart Context’, as people are talking about new identities, so like if they are talking about a restaurant or a book for that, it would be able to bring back and recognize that as an object and then show you with the ratings or how much the cost were to buy it.

So yeah, something we have in the works that we think would be much more useful than looking Adwords product and a lot more relevant and unobtrusive and actually improve user experience and potentially generate revenue for publishers.

Kelly: Right.

Jonathan: That’s kind of where we want to go with the monetization process so that would hopefully alleviate us from having to charge for the service because we think everybody needs it and we want everybody to have it.

Kelly: Yeah, well that sounds great. I like that. Jonathan, thanks so much for taking a minute to talk to me about SiteBrains.

Jonathan: Thanks so much for the opportunity. I have enjoyed it and call us if you got spams.

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This is a guest blog post written in a fun quirky way – it took me a minute to realize she was writing from the point of view of a child for part of it.  A very wise child indeed!

Some days ago, I asked my mommy if her blog still wasn’t generating any money. She nodded and looked sad. I told her there was no point wasting time and that she should stop blogging. If was only then that she startled me with a question. She said, “Do you know anything else, I could do instead?” The sad face of my mother made me think that there has to be something which my mom needs to know before expecting good money from her blog.

When I was born, my mother quit her bank job to stay at home with me. Later on, somebody told her, you could still make money by blogging. She started blogging and whatever little money she earned from it, was spent on us. I believe she is a superwoman indeed.

The sad face of my mother motivated me to help her research and figure out some weak areas which she could work on. I figured them out and brought them to her notice. The blog’s been better since. Here are some key points of my finding which you too can use to turn your flop blog into a money spinning machine.

Consistency is a key to success.

The biggest thing I noticed is that my mother was not consistent. If you blog once a week, then it should be once a weak in real and if you publish a post daily, then it has to be daily – no excuses. If a reader follows you strictly and you miss a day of posting, you may lose that one reader who logs on to your website to read what you have to say. Therefore, be consistence and see how it begins to reward you.

Deal with the writers’ block.

The syndrome of writers’ block is faced by almost all writers at some point in their blogging careers, which prevents them from creating and producing something new. My mother was unfamiliar with this syndrome, and she always blamed my father and his aggressive behaviour for her inability to generate new ideas. If you ever feel short of words and ideas, just take a break, change your environment, exercise you body, take long breaths in open air and divert your attention by not staring at the computer screen. These tips really work like a charm!

Stick to one area of writing

I noticed one day my mom wrote a post on “tips to save on grocery shopping” and on the next week about “the trip to the Disneyland with kids.” When my mother told me about two different areas of her writing, I had to stifle a laugh. Though it annoyed her for a while but she saw my point later on. Bloggers often tend to jump from one topic to another which really does not make any sense in blogging. If you want to build a readership, all of your blog posts should have a specific focus.

Valuable content is the king:

I remember when we were in school, my mother always asked us to not to rely on books solely for knowledge but I believe she never followed this advice herself. You build a sound and consistent readership only when you bring quality in writing, which does not come on its own if you’re not good with words. You have to consult various informative sources like e-books, internet, articles, newspapers, forums and so on and so forth. In addition to this, you must add value in your blogs by sharing your own experience with the readers.

Sitting idle does not work!

Waiting for a miracle to help you make six-figures through your blog without making an effort is just stupid. You have to monetize them properly for deriving making good money through them. I noticed my mother used to spare an hour or two for writing and used to spend the rest of the time in household works. Just dedicate some time for monetizing your blog by sending e-mails to the readers, taking part in forums, and being a part of the affiliate-marketing programs.

My mother worked out on these weak areas and now she is happy to run a home and a blog successfully simultaneously. So whoever said there is nothing parents can learn from their children was wrong! Love you mom!

Susan Smith is a global wholesale trade and B2B marketing expert. She writes frequently on the topics related to wholesale products, distributors, wholesalers and trade suppliers.

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If you’re used to using free WordPress themes it may seem like a leap to start paying for ‘Premium’ themes.  Your investment to get started with Genesis and one Child theme is $99.95.  (If you want access to all of their themes, you’ll spend $299.95.)  It’s a lot of money – we know!

So why did we gladly invest in StudioPress? 

Well, their themes are fantastic.  They’re beautiful to look at and they’re packed with all of the latest WordPress bells and whistles.  They have lots of widgets to work with and help us keep our plugin needs down to a minimum.  And – they have a thriving support forum where we’re able to stop in and ask questions anytime.

There are plenty of pretty free themes out there, but free means no support.  It’s been our experience that it’s common to run into trouble and not have anywhere to turn.

Newer StudioPress Themes We Think Moms Might Like:

Luscious Child Theme & Fabric Child Theme

The all access license ($299) is worth choosing if you have several blogs or like to redecorate your blog often.  StudioPress releases new themes fairly often and you get access to them at no extra cost.

They also have this new StudioPress Marketplace where freelance designers submit their own child theme designs for Genesis.  These themes aren’t covered under the regular license but they are priced low, just $24.95 each.  We see a lot of cute designs there and look forward to more.

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Wendy Piersall knows the world of mom blogging.  She’s an ultra successful blog publisher with experience in multiple niches and now she can be proud to call herself a published author.

Mom Blogging for Dummies is much more than I expected it to be when I ordered it.  Not that I doubted Wendy’s knowledge, I just didn’t know that the Dummies books were so in depth!

Wendy explains mom blogging from start to finish and stops along the way to cover important topics and issues like business models, contest legalities and all of the different ways to make money from a mom blog.

Listen in as we chat about the process she went through in writing her first book and how it has impacted her as a blogger.

Important Links:

• Buy the book
• Visit WendyPiersall.com
• Visit the WooJr network
• Kelly’s ‘Start a Mailing List’ Webinar Sign up
• Kelly’s Free ‘Urgent Cash Flow’ Group Coaching Sign Up

Book Giveaway!

Leave a comment below and you’ll be entered to win a copy of Mom Blogging for Dummies from Mom’s Talk Network!

Comments will be accepted between Thursday, October 13th  at 3pm Eastern and Friday, October 21st at 1pm Eastern.

A single winner will be drawn at random and notified by email on October 21st.

Mom’s Talk Network will ship the book directly to the winner.

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Here are a few we’re really liking these days…

WordPress Anniversary Theme

Tech9 – This theme would be great for someone offering services, or a small selection of products for sale.

Igloo – We really like this theme and used it use it here on Mom’s Talk Network.  It’s pretty easy to work with.

Beauty & Clean – this is a beautiful theme with a free and premium version.

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Mom bloggers need PR people.  PR people need mom bloggers.  The relationship between these two camps is valued but sometimes resented. Mom bloggers don’t like being approached with completely non-relevant opportunities but I think we get used it to some extent.  I have to say though, someone done did it now. (<–Profanity warning)

Might be a good time for PR peeps to review this old post by Kelby Carr.

Here are a few interesting mom blog/pr infographics.

Susan Peyton says (and we agree) that mom bloggers are starting to realize they should be paid for their time spent on product reviews.

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What she called stalking – I call a good content marketing funnel in action.

I wish all stalking activity on the web were positive in nature – it certainly is not.  Some recent posts I’ve read about stalkers has opened my eyes.

First a friend drew my attention to this post at IttyBiz.  Scary stuff!!

Then a tweet brought me to read about this gal’s experience with a stalker.

It’s not just women who attract stalkers.

Scott Ginsberg had me holding my breath reading about his in person meeting with a stalker.

Darren Rouse of ProBlogger shared a bit about his experiences with a stalker back in 2006.  He also gives some very good food for thought for all bloggers that can be helpful in protecting yourself.

What if a stalker focused on you? 

I’m not ultra self protective on the internet but I do have a post office box so I don’t need to share my mailing address – though I’ll admit I’ve given dozens of online friends my real address.  I use a Skype number for my business telephone so I don’t share my personal phone number anywhere.

I hope you’re taking these smart and easy steps to hide your personal contact information as well.

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Icon Finder is a search engine for icons of all sorts.  Our favorite use is searching for social media icons – like the view above where we searched for Google+ icons.  We especially like how we can narrow our search for a specific icon size.

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This week, we bought Formidable Pro, a premium WordPress plugin that promised to re-automate the process for us and display our user submitted content nicely.

With some trepidation (learning new tech can be such a chore),  we dug in and created the form (see it here). It was easy.  Really easy.  The form creation process was smooth – unlike some clunky plugins that have gobbled up my time in the past.

Then the next step was to set up publishing rules – the part of the plugin that tells your blog how to display the user submitted content on your site.  In our case, each submission is a post of its own and we want to display their title, description and image with a live link back to their site – with the title used as link anchor text (see example). This was not nearly as hard as we’d expected, there was a video to watch that demonstrated the process and the configuration took less than 15 minutes of our time.

We tested a submission, gave it a tweak and tested again.  It worked great.  Two days later, we’re spending less than a minute a day approving new submissions and feel officially in love with Formidable Pro – enough to take time to recommend to you here.

We have a whole list of planned ways to use FormidablePro – so we’re glad we sprang for the unlimited use license which cost $97.  A single use license is $37.  FYI, there is a free ‘lite’ version called Formidable Forms that you can install and try to see what it’s like.  This version doesn’t have the functions we’re using though.

• We’re using it on our advertising page as a contact form.  (The ‘lite’ version is enough for this.)
• We’re going to try using it for a voting competition. (Needs Pro version.)
• We’re going to use it to accept submissions in a new mom blog directory here at Mom Blogger Pro – coming soon. (Needs Pro version.)
• We’ll use it to accept applications for our blog internship when it opens up later this fall. (Needs Pro version.)
• We’ll use it to accept submissions for this year’s Holiday Shopping Guide – coming soon. (Needs Pro version.)
• There are so many more… and new ideas will come up as we go.

When we do use FormidablePro, we’ll come back here and update our opinions and let you know how it’s saving us time.

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You can expect the usual great content from us, with more mom blogger interviews and more great link love.  Just with a cooler – shorter name.

Just wanted to let you know.

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Faithful Bloggers is having a Blog Party

We see that you’re having a big blog party – what’s going on over there?

We are having a blog party to celebrate reaching 1,000 members! We have been blessed to have a lot of awesome prizes donated and I’m making it easy to enter by just leaving a comment. Of course, there will be new ways to enter all week along by being active on the site.

Reaching 1000 members is a big deal – what do you credit for this milestone?

All the credit goes to the Lord. He has had his hand in the site ever since we started. Anytime I wanted to stop and do something else, the Lord would bring a person or event into my life to show me that the site needed to continue and I needed to stay involved.

SEO has helped a lot. It took sometime, but Faithful Bloggers is finally on the front page of Google for our main keyword – “Christian Blogger”. We are currently sitting at #4 and my goal is to get that #1 position, but ever since hitting the front page of the Google for that keyword our traffic has increased tremendously.

Where do you plan to go with Faithful Bloggers in the next year?

I have a lot of ideas for Faithful Bloggers in the future. I plan on expanding our network of sites and creating a private members only blogger mastermind group for Christian bloggers to get their questions answers in a one-on-one situation and to help brainstorm ideas to grow their blogs without fear of ridicule or the fear of someone stealing their ideas.

Head on over to the Blog Party and see how you can get entry into the giveaways

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Mom’s Talk Network celebrated it’s fifth anniversary this summer.  Our teaching network has been mentoring bloggers and generating great original content since 2006. We are gearing up to make the next five years doubly awesome.

Assistant Blog Editor Wanted

If these statements seem to describe you, we’d like you to apply for our Assistant Blog Editor position.

• You are an experienced mom/home/family blogger.
• You often see ways to make a blog post better.
• You love to interact and partner with others.
• You use WordPress and love it.
• You are a strong communicator and enjoy mentoring others.
• You are active in social media sites like Twitter, Facebook, Google+ and LinkedIn.
• You have a great interest in affiliate marketing, list building and search engine optimization. (Expertise not required but will be gained!)
• You have ideas for growing our readership and increasing our page views.

Interested?  Send an introductory email to support@momstalknetwork.com and tell us why you’d be great.

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It’s a special package that includes your domain name registration for the first year, three months of free hosting, a customized blog header graphic and much more.

Are you still blogging on Blogger and want to finally make the leap to self hosted WordPress?  This is the time.  If you don’t have a blog now and want one, go for it!

The Blog Week deal includes access to WordPress Orientation classes that are held on Monday nights.  You’ll be able to ask questions and learn more about WordPress every week so you won’t feel lost in all of the tech.

What is really cool is that you get to watch them create your new blog header graphic – so you can make it look just like you want as you offer feedback in live time via a web conference room.  This also means that you get your blog set up THIS week – no waits, no delays.

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If you accept the opportunity you agree to keep the post and live link on your blog permanently.

We are seeking blogs that have been on the net for at least twelve months and that have been updated regularly during that time.

The pay being offered is $6 and will be made via PayPal when your post is live.

If you are interested, please leave a comment here with a link to your blog and be sure to use a good email address so that we can get in touch.

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Initially though, I had to get over the let down of discovering that my websites weren’t getting all of the traffic that my server stats were reporting.  I’m not entirely sure why there is such a large difference but there is.  If you gave Google Analytics a try and discovered the same thing – don’t let that scare you away.  It’s far better to have a realistic understanding of your web traffic than to puff up your vanity with unreliable numbers.

There’s SO much data available in Google Analytics that you can put to good use in your blogging – but overwhelm is normal – and that’s why I’m glad that my friend Courtney Chowning is offering a special Google Analytics Workshop with just that exact focus.

For just ten bucks you can attend her workshop and learn how to install and USE Google Analytics to better your blogging

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