Profitable Mommy Blogging

Darren Rowse recently posted a “revolutionary” idea in niche blogging. He was interviewing a successful blogger when that blogger let slip he was part of a secret blogging alliance. Intrigued, Darren was able to pull 13 things these bloggers did together and for each other to help promote their blogs and increase not only traffic, but loyal readers.

Here are a few of my favorites

1. Commenting on each other’s blogs: They left comments that added to the discussion. They found that other people coming to the post were more likely to leave comments. The also realized that they were improving their writing because they knew these other experts in the niche would be reading and commenting on their posts.
2. Linking to one another: They linked to each other’s posts when they were relevant to their own readership. They could suggest a link that they wanted exposure for each week and if it was relevant on another blog, they’d help promote it. They found they were getting 2-3 links a week which significantly helped their google ranking.
3. Guest posting: They would post on each other’s blogs as a way to help each other out if one was on vacation. This helped them get exposure with different readers and build a relationship with them.
4. Monetization leads: The share a lot of information surrounding their monetization efforts. They tell each other when they sign up for a new affiliate program, how much they are making and how well it’s working. They also share what they are doing to improve their affiliate sales. One other thing they do I found really unique. They introduce each other to the advertisers they are working with. Instead of having a competitive result, these advertisers are often interested in working with several of the blogs.

Kim at Sophisticated Dorkiness wrote about how these alliances are natural for book bloggers. This community seems to be a very collaborative group where most of them blog as a hobby. She mentioned a comment from Jackie that really hit home for me. Jackie “pointed out that women sort of naturally make groups, she said it’s funny that men have to organize them.”

I agree that women naturally find friends in their niche find ways to work together. I was happy to see that I had done a few things on the list so I know I’m headed in the right direction. But, there’s more that can be done if we come together and help each other.

Do you know who you would start a blogging alliance with?