Blogging to the Frugal… If You Gotta Do It, To It Right
October 17, 2009 by Kelly
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When it comes to great bloggers, they’re passionate about their topics. They can even use blogging as their income venue. But the problem is, many bloggers allow their passion to take the upper hand over any profit plan they may have.
And there’s nothing really wrong with that. What better job is there than something you love? If you decide you want to blog to a more frugal audience, it’s your choice. But if you want to make some money doing it, here are some tips – just remember you probably aren’t going to be making millions anytime soon.
While the Internet Marketing gurus may not agree with this, try creating smaller sized informative products you can sell to the more frugal-minded crowd. It’s easy to break down documents or series, creating smaller morsels of information on a regular, scheduled basis. You could create a membership site where a customer pays monthly for this content, yet has the ability to cancel at any time.
Take time to develop your advertising sales plan. No, not signing up for those ad networks that give you a tiny fraction of the profits after you do all the work. I mean independently sell advertising while you spend time building your own traffic and marketing your own advertising opportunities. This keeps the aggressive marketing away from your precious readers, and into the sights of potential advertisers looking for areas to spend money in.
Prove your worth. After you develop a customer list and they start realizing how fantastic your products are, you can start selling them higher priced products…but keep true to your blog’s message and ultimate goals.
Work on building your mailing list. It’s not enough to rely on RSS subscriptions – when it comes to conversions they won’t provide the effectiveness as your direct mailings. With your list you can mail out promotions directed at a certain group, or even use your publications to sell advertising space.
Demonstrate effective use of products to your audience. Promote products which can save them money, and when possible show them how exactly they will save.
Explain how spending money often results in makes money. This applies to certain subject areas such as: business start-ups, managing finances, etc.
Look for offers of quality products which are either freebies or pay-per-leads which you can promote (unfortunately there are some which aren’t very good – so do your homework). Those that convert well are worth sharing with your readers. This may take a bit of practice, but soon enough you’ll discover what works.
Be sure the items you sell are practical. One business-smart idea is to sell consumable items your customers will buy over and over again. The most frugal of people have to spend money on day to day items. Consider items which will provide them with both online convenience and great value at the same time.
Alter the way you approach blogging and you’ll discover an entirely new aspect of your business. The aspect which permits you to finally get PAID for everything you’re doing.
Need more help?
For more tips for using the power of words for your marketing, visit Contentrix…your source for straightforward content marketing advice. Whether you’re looking for more traffic, sales or both, Go to ContentrixContentrix has it covered.
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