Do You Offer Ad Space?
January 10, 2010 by Kelly
Blog Advertising is great for brands and the large ad networks know this very well – yet so many of them refuse to consider blogs with small readerships. This is tough on new bloggers. They’re working hard to grow an audience, writing their hearts out, promoting their blog as much as possible – but until they hit a certain level of readership, they can’t plug into a good ad network.
What many bloggers then do is offer ad space of their own – with mixed results. From what we’ve seen, most aren’t providing enough information about their readership. In fact, I went looking for a few good blogs to buy some affordable ad space on and had a really hard time of it!
Should we create a new directory that lists mom blogs that offer ad space? What do you think?
By the way, Advertising Moms has a great article on blog advertising. If you’re trying to sell ad space, you may want to link to this great information.
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