Written on January 10th, 2010 at 7:54 pm by Kelly

Blog Advertising is great for brands and the large ad networks know this very well – yet so many of them refuse to consider blogs with small readerships. This is tough on new bloggers.  They’re working hard to grow an audience, writing their hearts out, promoting their blog as much as possible – but until they hit a certain level of readership, they can’t plug into a good ad network.

What many bloggers then do is offer ad space of their own – with mixed results.  From what we’ve seen, most aren’t providing enough information about their readership.  In fact, I went looking for a few good  blogs to buy some affordable ad space on and had a really hard time of it!

Should we create a new directory that lists mom blogs that offer ad space?  What do you think?

By the way, Advertising Moms has a great article on blog advertising.  If you’re trying to sell ad space, you may want to link to this great information.

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6 Responses to “Do You Offer Ad Space?”


  1. Heather @ CSAHM

    7 months ago

    I think a directory would be great!


  2. Linda Stacy

    7 months ago

    I'd be very interested in a directory or list of mom blogs that sell their own ad space.

    I've been selling online advertising of various sorts for years. On some sites the visitor stats are at least mentioned on the ad purchase page, but on others I didn't include information about readership. I've always found it surprising that many advertisers don't ask for the information before purchasing. But after reading this post it occurred to me that those who look for the information and don't find it may just move on without asking. I'm adding the info now; can't wait to see if advertising picks up because of it. Thanks Kelly!


  3. Heather @ CSAHM

    7 months ago

    I think a directory would be great!


  4. Linda Stacy

    7 months ago

    I'd be very interested in a directory or list of mom blogs that sell their own ad space.

    I've been selling online advertising of various sorts for years. On some sites the visitor stats are at least mentioned on the ad purchase page, but on others I didn't include information about readership. I've always found it surprising that many advertisers don't ask for the information before purchasing. But after reading this post it occurred to me that those who look for the information and don't find it may just move on without asking. I'm adding the info now; can't wait to see if advertising picks up because of it. Thanks Kelly!


  5. monalisa222

    7 months ago

    Recently I found a program that lets me set up an auction for my own space, allowing advertisers to bid on getting the spot, with the highest bidder getting his/her ad shown.

    http://www.tips29.com/2008/11/sell-your-adspace...

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