Hi there Mommy Bloggers! Back again with another definition in our “A to Z Guide to the Internet”.
Adwords
Google’s advertising product and main source of revenue is Adwords. Adwords offers pay-per-click advertising for text and banner ads. When advertisers use Adwords to promote their product or service, their ads appear on any related website or blog that is using Adsense, or when a keyword is used in a search on Google, Adwords places your ad in the sidebar of the search results. Placement of the ad depends on how much paid for the ad.
Adwords advertisements are short, and consist of a title and two content lines. Advertisers pick keywords that relate to that their ad, and then bid on these keywords. They pay each time someone clicks on their ad. The advertisement will take the clicker to the merchant’s website.
Keywords cost more when they are more popular. If a lot of people are bidding on the word “blogging” the cost per click will be much higher. Depending on the keyword, a click may cost anywhere from $0.10 to several dollars.
In Our Opinion: As a mom blogger – Google Adwords is probably not the best way to drive traffic unless you have a sure way to monetize that traffic – so tread carefully!
