Every new blog post you write doesn’t have to be 100% unique. It just has to be relevant to your audience. Want a surefire way to always have relevant content?
Step outside your door. What’s all around you and everyone else? A Season!
Writing with a seasonal angle adds a human element and a level of freshness to your blog. It’s a subtle way to let readers know you’re real.
It’s a low maintenance way to re-purpose content quick. Just about any topic you’ve already created can be dusted off and rewritten with a seasonal flair.
Plus these kinds of posts have a better chance of going viral and becoming an evergreen staple in your inventory of content. They’re a great way to build a bond with your readers based on your common experiences of a particular season.
A perfect example of this style of blogging is the Summer Camping Food theme started by the wonderful ladies over at the Family Foodies blog. For a full week they share tasty recipes you can make on a camping trip.
As camping is linked to summer time, there are familiar habits and activities associated with each season of the year. Taking note of these things is great a way to develop ideas for your blog.
Seasonal Attributes For Inspiration
Nature/Environment: What’s happening in nature at the time? Are birds migrating south?
Activities: What activities do people normally participate in during this season? Camping? Skiing?
Clothing: What types of clothes do you see this time of year? Do you see heavy coats as protection from the elements? Or light breezy fabrics to soak in the sun?
Food: Are there certain foods that shout what season you’re in? Cool popsicles? Maybe it’s Grandma’s hearty stew brewing on the stove for hours?
Mood: Is there an overall mood for the season? Is it festive and social? Or do you find it more reflective and still?
