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Is Your Website Sticky?

June 26, 2009 By

Normally when someone says sticky I grab the washcloth and head for the kids.  A sticky website, however, is a good thing.  If your website is sticky it means that visitors will stay longer.  They will visit more pages, and they will book mark it to come back again.

Some simple things you can do to make your site sticky are:

  1. Make sure your page loads quickly 
  2. Have your subscribe information prominent
  3. Include related posts at the bottom of each post
  4. Make the links open in a new page
  5. Include links right in your content to other content
  6. Have a list of categories in a prominent position
  7. Make sure your website is easy to navigate
  8. Use the More tag so more posts are visible on the main page
  9. Include a next post/previous post link
  10. Keep your website attractive without cluttered sidebars

The possibilities are unlimited!

Keeping visitors on your site will help your bounce rate.  A “bounce” is when a reader comes, looks, and leaves.  Having a giveaway that gets you lots of comments without loyal readers will affect your bounce rate because those visitors just bounced through on their merry way to more giveaways and probably won’t be back.  You want your bounce rate to be a low percentage.  You want readers to visit more than one page, to drink their coffee and stay a while.  A good bounce rate statistic of 65% or under should be included in your media kit.

If you want to learn more about being sticky visit ProBloggers’ 21 Ways to Make Your Blog or Website Sticky
If you want to learn more about bounce rate read Is Bounce Rate a Web Disease? on Blogsessive or Stop Bouncing: Tips For Website Success on the Google Blog.

Filed Under: Blogging Tagged With:
About Jendi

Jendi Pagano lives in PA with her husband, stays busy homeschooling her 3 children, and tries to make sure the animals get fed. Her daily life blog is Jendi's Journal and tweets @jendisjournal. She started making online videos, quickly became addicted, and now actively video blogs, creates formal videos, records live events, and creates & markets videos for clients. She launched Simple Vlogging Tips to help other new vloggers. She formed Scenes and Cinema, LLC. for her work as a Videographer, Social Media Director, Writer, and Virtual Assistant with an emphasis on video marketing & creation.

Comments

  1. Amy Hass says:
    June 26, 2009 at 1:54 pm

    Good points Jendi!

    Amy Hass´s last blog post..How Dangerous Is Talking On Your Cell Phone Really?

  2. Danielle says:
    June 27, 2009 at 3:50 am

    Thanks Jendi! I didn’t know a lot of these things! I will have to go work on my blog!

    Danielle´s last blog post..$50 Tiny Prints Gift Certificate

  3. Erin Hill says:
    July 3, 2009 at 2:59 am

    Great tips, Jendi. I still need to set up my categories and tags! But I’d like to put “related posts” at the end of each post once I have more content.

    Erin Hill´s last blog post..5 Things I Learned This Week

  4. Debbie says:
    July 5, 2009 at 10:33 am

    Using the “more” tag has been a great asset to my blog – and having my subscription info at the top of my blog has brought in new subscribers in the past few weeks! However, my sidebars are my Achilles heel and I hope to address that in my blog redesign soon. Good points here!!!

    Debbie´s last blog post..Happy July 4th!

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