Is Your Website Sticky?
June 26, 2009 by Jendi
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Normally when someone says sticky I grab the washcloth and head for the kids. A sticky website, however, is a good thing. If your website is sticky it means that visitors will stay longer. They will visit more pages, and they will book mark it to come back again.
Some simple things you can do to make your site sticky are:
- Make sure your page loads quickly
- Have your subscribe information prominent
- Include related posts at the bottom of each post
- Make the links open in a new page
- Include links right in your content to other content
- Have a list of categories in a prominent position
- Make sure your website is easy to navigate
- Use the More tag so more posts are visible on the main page
- Include a next post/previous post link
- Keep your website attractive without cluttered sidebars
The possibilities are unlimited!
Keeping visitors on your site will help your bounce rate. A “bounce” is when a reader comes, looks, and leaves. Having a giveaway that gets you lots of comments without loyal readers will affect your bounce rate because those visitors just bounced through on their merry way to more giveaways and probably won’t be back. You want your bounce rate to be a low percentage. You want readers to visit more than one page, to drink their coffee and stay a while. A good bounce rate statistic of 65% or under should be included in your media kit.
If you want to learn more about being sticky visit ProBloggers’ 21 Ways to Make Your Blog or Website Sticky
If you want to learn more about bounce rate read Is Bounce Rate a Web Disease? on Blogsessive or Stop Bouncing: Tips For Website Success on the Google Blog.
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