I’m hearing more and more about the power of the Mommy Blogger these days. I love it! But, our individual influence is limited to the number of people who view our blogs. Below I’ve linked to an article about Mommy Blog Power and another on how we can increase our individual influence by growing our reading audience.
While we are marketing our blogs to readers we need to market our blogs to the companies recognizing our Mommy Blog Power. One major tool to use is a Media Marketing Kit. The final links describe media kits and the information companies want to see.
Do you have a media kit? I’d love to hear about it.
Marketing to Moms by NewBaby.com
I love that big name brands are finally seeing moms are influencial and powerful!
Five Marketing Mistakes to Avoid by ProBlogger
I really like his illustration for how many times someone has to view an ad before they act.
Five Ways to Make Money Blogging (Once You Have Traffic) by ProBlogger
My favorite idea: start your own ad sales network. If your blog is small (like my personal blog) you may find selling ads difficult. Join forces with similar sized blogs in your niche and you become more attractive to companies.
How to Create a Media Advertising Kit for Your Blog by BlogCoach
Great ideas for information to include in your Media Kit. I really appreciate the 5 examples she links to!!
Your Blog’s Media Kit by Blogging Basics 101
More great ideas and explanations for information to include in your Media Kit.
How to Accept Ads on Your Blog: Create a Media Kit by Mom Bloggers Club
Includes a basic explanation of selling ad space by “impressions.” Also see a list of the most common blog ad sizes.
Media Kit Template for Mom Bloggers by Mom Bloggers Club
A downloadable and printable file that will guide you through writing your own Media Kit. This is the kit the mommy blogosphere is all abuzz right now.
