In my post One Reason Why You’re Blog’s Not Making Money, I talked about connecting the subject of your blog with an evergreen niche. Expanding more on this angle, I want to introduce niche blogging which falls into the category of niche marketing.
What is Niche Marketing aka Niche Blogging?
A distinct group of people who share a common something (problem, like, activity) is a basic definition of a niche. Marketing to this specific group is known as niche marketing. Add to that using a blog to reach them, and you have niche blogging. From a business perspective, a niche is a category of consumers to zone in on since they’re more likely to buy your products and services. Note: A demographic by itself is not a niche.
Why Niche Marketing?
Are you a mom blogger who thinks that other moms are your target market? By making this generalization, you fail to reach the moms who really want your services. Keep in mind that not everyone needs everything at one time. This fact of life makes niche marketing effective. The stages of motherhood in itself can lead to narrowing down a market in hundreds of ways. The more you can speak specifically to a market’s situation, the greater the return for your advertising. If you’re in a noisy crowd would you respond better to your name being called or a call for “moms” in general?
When you can call a customer by name, their unique need, you’ll command their attention every time.
Both offline and online, but especially online since you don’t have a storefront for people to notice in passing, niche marketing is a solid business strategy. Whether you’re looking to test a market or to minimize marketing expenses, niche marketing is a simple way for you to make a mark without spreading yourself too thin.
photo credit: EvelynGiggles
