Social Bookmarking
September 28, 2009 by Amber Passey
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I was recently introduced to the term social bookmarking. As I’ve explored the networks associated with social bookmarking I’ve become a huge fan! Since social bookmarking has unique characteristics which differ from social networking, I thought it would be valuable to define social bookmarking and spend a few posts discussing social bookmarking sites individually.
What Is Social Bookmarking?
You’re surfing through the Internet. You find a blog and follow a link to another blog which links to another blog with a super perfect and timely post. You want to capitalize on this information in your own blog. You leave a great comment introducing yourself and find another interesting blog in the comments. You click on that link which leads to another link and before you know it, you have moved several blogs away from that awesome post. You try to retrace your steps but you can’t find that post anywhere.
Social bookmarking is the solution to this problem! You can add that amazing post to one of several sites dedicated to keeping track of what you like online. Instead of cluttering up your toolbar or creating a bookmark menu a mile long, you are able to keep track of all these places you want to visit again through an online site. Thus you’ve bookmarked your find.
The social aspect comes because now you can share your list of bookmarks with friends, fellow bloggers, the entire online community. You can help promote posts, products or any other content that you feel is important and beneficial in some way. You are interacting with people, engaging them in your online community.
This sharing also provides links to pages and helps them get indexed by search engines. It also drives traffic to those pages because people are interested in what others are finding of value online. Can you see the potential for driving traffic to your own site? But, it’s not as effective if you are the only one bookmarking your sites or if you’re only bookmarking your own sites. Invite others to bookmark your post and bookmark others’ sites, too.
Social media is about connecting with people and sharing valuable content. Social bookmarking is just another way to connect with your community and build relationships that lead to trust.
Pop Quiz!
- Name three social bookmarking sites. No research, just off the top of your head.
- Extra credit if you already have accounts with them!
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