This week I touched on the topic of niche blogging.  I didn’t get a chance to really dig into the subject as much as I would have liked.  So I pulled together some blog posts that I think will guide you in starting on the right foot with niche blogging, or getting back on track if you’re not getting the expected results.

Let the Market Change You – Glenn Livingston shares his personal story of how it took more than research data and SEO tactics to make an impact in his niche market-guinea pigs.

Online Marketing Starts With Results Not Reasons – Some of you developed a niche blog around a passion.  Your reasons probably fall into the areas of wanting to help people and share all you know about your niche. Cathy Goodwin breaks it down on why reasons aren’t enough.  She shows you how to turn your reasons into tangible results for your readers.

5 Habits of Unusually Lazy Web Content Writers and Marketers – To rise in the ranks of niche blogging, you’re gonna need a lot of content!  When you’re producing content day, after day, after day… it’s easy to get in a rut and not know it.  Run through this checklist for signs of lazy blogging to see if any sound familiar.

How I Gained 3,323 Subscribers in 3 Months – If you failed the lazy blogger test, this is a great post by Celestine Chua to re-energize your blogging. She provides a 6-point strategy to increase your subscription.  Once you have more subscribers, you can survey them and let them tell you what to write about.  This will take some of the pressure off from constantly trying to come up ideas.

photo credit: lisaclarke

In my post One Reason Why You’re Blog’s Not Making Money, I talked about connecting the subject of your blog with an evergreen niche.  Expanding more on this angle, I want to introduce niche blogging which falls into the category of niche marketing.

What is Niche Marketing aka Niche Blogging?

A distinct group of people who share a common something (problem, like, activity) is a basic definition of a niche.  Marketing to this specific group is known as niche marketing.  Add to that using a blog to reach them,  and you have niche blogging.  From a business perspective, a niche is  a category of consumers to zone in on since they’re more likely to buy your products and services.  Note: A demographic by itself is not a niche.

Why Niche Marketing?

Are you a mom blogger who thinks that other moms are your target market?  By making this generalization, you fail to reach the moms who really want your services.  Keep in mind that not everyone needs everything at one time. This fact of life makes niche marketing effective. The stages of motherhood in itself can lead to narrowing down a market in hundreds of ways.  The more you can speak specifically to a market’s situation, the greater the return for your advertising. If you’re in a noisy crowd would you respond better to your name being called or a call for “moms” in general?

When you can call a customer by name, their unique need, you’ll command their attention every time.

Both offline and online, but especially online since you don’t have a storefront for people to notice in passing, niche marketing is a solid business strategy.  Whether you’re looking to test a market or to minimize marketing expenses, niche marketing is a simple way for you to make a mark without spreading yourself too thin.

photo credit: EvelynGiggles