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Marketing With Your Email Signature

This 30 second video is about utilizing your email signature. It’s an easy, one time set-up that will put your business info at the bottom of each email you send.

httpv://www.youtube.com/watch?v=F-Xjbo_Ft0w

This is the first of 20 video tips that I will be posting. Each one is about small business marketing and is less than a minute long. They can easily be applied to blogging; just think of your readers as customers. I hope they help or at least make you think. If you want to use them on your site feel free to get the embed code from YouTube.

Tips by Barry Publishing. Video by Scenes and Cinema.

Glossary: Forward

Forwarding is the act of redirecting mail from your inbox to another e-mail user. If you have messages from one person that you would like to share with another person, you can forward the messages to the latter. Normally, this is achieved by simply clicking the “forward” button on your e-mail program and entering the second party’s e-mail address.

Forwarding is also a helpful way of distributing important information. For example, you send me an important message and I want to convey that message to Kelly, I simply click the ‘forward’ button in my email program. Kelly then receives the exact same message you sent to me, only it appears in her email program as if it came from me.

When an email message is ‘forwarded’, most email programs place the letters FW in front of the subject in the subject line, letting the person receiving the forward know it is a ‘forwarded’ message.

However, some messages are online versions of chain letters and encourage the recipient to forward them on to someone else. Most “forwards”, as they are called, involve both an inspirational message and a promise for good luck if you forward the message on. Chain email is annoying to most recipients and is discouraged as part of good ‘netiquette’.

Glossary: Attachment

attachment

Attachment

A file or group of files that is included with an e-mail message. You can attach files through most e-mail programs. To attach a file to an e-mail, simply click the “attach file” button or similar button.

Most e-mail programs I use have a cute little “paperclip” button for attaching files. Once you click that, a menu will open that allows you to browse through your computer to find the file or image that you’d like to attach.

Examples of things that would typically be attached to an email are:

  • Text documents
  • Spreadsheets
  • Pictures
  • Videos (if the file size isn’t too big)

Some email program’s spam fighters may prevent attachments from being sent or downloaded for fear of a harmful virus so never open any attachment you receive from someone you do not know.

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