Profitable Mommy Blogging

This is a guest blog post by Alice Seba of Contentrix.

Audio and particularly, video seem to be the words of the day when it comes to content marketing. But have you ever stopped to think – the written word is still the root of it all, no matter what format you choose for your content.

Before you end up with that polished multi-media content your audience craves, you begin with words. Whether it’s detailed notes or a script, doing your homework produces a much higher quality and informative piece for your viewers and listeners.

Thinking on your feet and other forms of spontaneity do have a place, but doing it all the time won’t give you the impact you want to make on your listeners and viewers. Just look at some of the multi-media content out there for an example. The content is dull and repetitive not to mention awkward in spots. To avoid that, create notes for yourself so you end up with the product that you want.

You don’t believe that movie actors work from thin air do you? There is a script that they follow to get into their characters and to bring out the story. Without some sort of direction, your content would remind viewers of a really bad reality TV show, shooting off into all directions and losing the once focused message. But, even reality TV shows leave a lot of stuff on the editing room floor and the finished product is specifically designed to tell a story. Documentaries are the same, with scripting to avoid being too off-the-cuff and to bring all the pieces of the puzzle together into one comprehensive piece.

Learn to think first and speak well later:

• If you’re being interviewed, ask for interview questions ahead of time to avoid babbling and repeating yourself during the actual interview.
• Find a preparation method that works for you. It can be creating fully scripted answers to the questions or just jotting down a few points to keep you on track.
• When you are the star of the video, by all means use notes. Using a webcam allows you to keep your notes on the screen or somewhere near the camera.
• Keep the audio or video moving by alternating between script and spontaneous discussion. Do use a scripted intro and conclusion to be sure that none of your important points are missed…and you can include any slick product promotions where it counts.

These tips won’t stop the occasional stumble or mumble while speaking. Don’t worry, we’re not looking for perfection, just solid content your readers can use. And working from a written game plan will keep your audience watching and eventually lead them to take action on your offers.

For more tips for using the power of words for your marketing, visit Contentrix…your source for straightforward content marketing advice. Whether you’re looking for more traffic, sales or both, Contentrix has it covered.