You Gotta Start Somewhere, Right?

Now, the official challenge is on. I have made it my personal goal to see my very own blog turn a profit before the end of my internship here at the Profitable Mommy Blog. And, I’ve challenged you all to do the same!

So, let’s start with the facts.

I have been using google analytics on my website for a couple of months now, and I think they give fairly accurate numbers. The only thing you have to remember is that they are java based, so anyone browsing the internet that has java turned off won’t be counted towards your count. But, most people have it on, so they’ll give us numbers I’m comfortable working with.

If you don’t know how to install google analytics on your website– read this informative blog post. They give step by step instructions. If you need further help, I can always do a blog post about it later, so just leave me a little note in the comments and I will see what I can do.

Let’s take a look at my stats.

I am getting anywhere from 20 to 55 or so unique visitors a day. That isn’t great. So, now we know what my biggest problem is.

Traffic.

I need to get more people coming to my blog. Now, remember this doesn’t include the people who read my blog in a RSS reader. But, that traffic isn’t giving me ad revenue or page impressions, so it isn’t as important as the actual click through traffic.

So, let’s take a look see at a few of the top entry pages to my blog, so I can get an idea of  how people are coming to look at my site.

Now, what did we learn with this little bit of information? People like lists, they like giveaways, and they like the posts where I tell interesting and honest stories about myself and my family.

That is gold.

I now know exactly how to focus my blog in order to appease the people who have clicked through to read my posts.

Having a general focus to your blog, and knowing what your readers want is key. Now that we know this, we are ready to rock.

Stay tuned tomorrow, we are going to keep working with our traffic and see if we can’t unlock the great mysteries of the RSS Reader.

Remember, this project is about you too! If you have any ideas on how we can get our blogs to turn a profit–I am all ears!

I want to hear your numbers too!  Let’s contrast and compare? What do your analytics look like?

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